Club Soda Guide

Blenheim and Club Soda are working together to make nights out better for everyone, by developing a new product for licensed venues and their customers to find the best places to go for a less boozy night out.

The Club Soda Guide is a new venture based in Hackney. The guide has been developed to encourage pubs to offer a wider range of non-alcoholic options and users can rate their local pubs on how well they are doing.

Based on research in pubs and bars in Hackney, ‘Nudging pubs’ will work with venues, customers and licensing to develop new digital tools to support sensible drinking. This will include an online self-assessment tool, allowing pubs and bars to introduce new ideas and rate how well they are doing at providing for their customers who want to drink less. Customers will get the final say, and will get to review and vote for what they think are the best local venues.

The Nudging Pubs report is the culmination of a year’s worth of research and experiments with venues in Hackney, looking at how pubs and bars could be more welcoming to customers who don’t want to drink alcohol or who want to drink less. It found that:

  • Pubs and bars want to do more but lack ideas, time, and space to make changes
  • Customers panic at the bar, but given better information about non-alcoholic options on offer by staff, they would make healthier choices
  • There is no shared understanding of what ‘promoting sensible drinking’ means in local authority licensing policies.

You can see the full results of the research and the next stage of product development at or by following @nudgingpubs on Twitter.


This partnership between Blenheim and Club Soda is funded by City of London, Hackney Council, Big Lottery Fund, and the RSA.

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