Eat, Drink and Be Safe

New figures from the London Ambulance Service show last December in Westminster 9 per cent of 999 ambulance calls were alcohol-related over the festive party season.

A new alcohol awareness campaign run by London’s three emergency services and backed by the Mayor of London and City of London launched on Monday, 30 November.

‘Eat, Drink and Be Safe’ is a partnership approach which sees London Ambulance Service, London Fire Brigade and Metropolitan Police Service join forces to encourage Londoners to keep themselves safe, while also having fun this festive season.

As part of the campaign, posters advising the public to eat before going out, drink sensibly and plan ahead for a safe journey home will appear across the London Underground network.

Alcohol-related calls are the most common need for an ambulance among 21-30 year olds across London. In 2014, the Capital’s ambulance service responded to 66,172 alcohol-related incidents.

Dr Fionna Moore, Chief Executive of London Ambulance Service said:“We want Londoners to have a good time during the party season, but we also want them to be safe. The wellbeing of the people of London is at the heart of everything the emergency services do. We’re thrilled to be working together to make a real impact in tackling the number of alcohol-related incidents we see at this time of year.”

London Fire Brigade Director of Operations Dave Brown, said: “We’re not out to put a dampener on the Christmas party season, but want Londoners to take a few simple actions to ensure the emergency services don’t interrupt their night out. We are delighted to be adopting a joint approach with the other services to keep Londoners safe this Christmas.”

Commander Simon Letchford, from the Metropolitan Police Service, said: “We want people to enjoy London’s vibrant night-time activities in the run up to Christmas. However, the misuse of alcohol can result in disorder and anti-social behaviour that causes a strain on emergency services and diverts them from priority calls. “Individuals can also make themselves vulnerable, putting themselves – and others – at greater risk of injury, as well as increasing their chance of falling victim to crimes. That is why we are very pleased to have this opportunity to join with our 999 partners in this targeted initiative to help tackle this important issue.”

Deputy Mayor of London Roger Evans, said: “At this time of year, London is a special and wonderful place for people to celebrate with friends, colleagues and families. This campaign is about helping people do just that. We want people to enjoy themselves, not require the help of the emergency services. That is why we are working together to help people have a good time and stay safe.”

Visit their website for top tips on how to have a safe night out.

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