Keep calm at Christmas
Our drug and alcohol services in London and Humankind’s services in the North of England have launched simultaneous campaigns offering advice to vulnerable people and party goers on how to “Keep calm at Christmas”.
December is often a busy time of meeting up with family, friends and colleagues where it’s easy to find ourselves drinking more than usual. For some, this pattern of drinking can become exhausting and at worse dangerous. On Mad Friday – one of the busiest party nights of the year – in December 2016, the number of alcohol-related calls to the London Ambulance Service reached 273 in one night alone.
This year the 14th and 21st of December are both expected to be busy nights for celebrations, so Blenheim and Humankind are offering tips on drinking safely that apply throughout the whole of the festive season.
Throughout December, the “Keep calm at Christmas” campaign messages will be shared in social media and posters. Handouts will be given to service users from London to South Tyneside with their local contact numbers for additional support as well as national emergency numbers.
As well as targeting people in drug and alcohol services headed by Blenheim, the campaign is also reaching out to other people in the community with a list of Top Ten Tips to Stay Safe this Christmas. These include not giving in to peer pressure, eating before you drink, drinking at your own pace and planning how to get home.
Mark Holmes, Assistant Director at Blenheim said: “The Christmas and New Year period is a time when people relax and enjoy themselves. However, it is also a time where alcohol flows freely and it can be easy to drink too much – Christmas parties and catching up with friends can lead to drinking almost every day affecting your health and your mood.
What we are offering is some practical tips for those who tend to over-indulge or not always enjoy drinking that much to help people have fun and look after themselves during the festive season.”
The campaign runs alongside advice designed to help people deal with their emotional and mental wellbeing over the Christmas period which can be an isolating and stressful time. These tips are focused on how to manage feelings of loneliness and depression as well as the everyday pressures that can seem or become worse during the festive season.
The campaign will be run in the London boroughs of Haringey, Enfield, Islington, Hillingdon, Tower Hamlets, Lewisham, Bexley, Kensington & Chelsea, Hammersmith and Fulham and Westminster. And in Barnsley, Calderdale, Leeds, North Yorkshire, County Durham and South Tyneside.
You can view and support Blenheim and Humankind’s messages of advice on social media under the hashtag #KeepCalmatChristmas and #SaferSeasonalDrinking.
Click here to read more.